Agenda - 2020

Opening Film

- Speech of His Highness Sheikh Dr. Sultan bin Mohamed Al Qasimi, Supreme Council Member and Ruler of Sharjah - Speech of Sheikh Sultan bin Ahmed Al Qasimi, Chairman of the Sharjah Media Council

Tremendous advances have been made in the field of science during the last century. Technology has been deployed to improve people’s quality of life, while science has been harnessed to address health, social and environmental challenges.

Despite all that has taken place, humanity remains perplexed by one element that can help unleash higher levels of innovation and well-being. This element is the inherent wealth found within the depth of human beings. It is the liberation of the human creative energy which can translate into success, well-being and happiness, affecting not just individuals but society as a whole.

This year, the forum hosts Dr. Talal Abu-Ghazaleh who will share his inspiring story on overcoming challenges which seemed impossible to many. Dr Abu-Ghazaleh will reveal how he discovered his own creativity and faced his worst fears and crippling beliefs, before reaching exceptional levels of success which he achieved through unleashing the powers of his mind.

He will also talk about the role of communication in spreading, building on and utilising his journey to achieve a larger impact on societies.

The term “Reputation Management” has gained wide attention over the past few decades, occupying the top spot of strategic priorities in organisations from various sectors. In fact, many governments around the world have put in place special key indicators and reporting systems to measure their reputation and monitor the progress of government performance that can directly affect a country’s investment attractiveness and economic growth opportunities.

This session is about managing reputation in the wake of the Fourth Industrial Revolution and the rapid developments in communication technologies, most notably the rise of the popularity of ‘instant feedback loops’ made available through open digital networks. It will also address the fact that verbal communication can no longer impact reputation and perception unless coupled with on-the-ground action. This, in turn, calls for close, swift and continuous cooperation across all teams and disciplines within an entity.

Key Pillars:

• Reputation as a key factor in the growth and survival of organisations and economies alike
• Building reputation is not just a communication task, but a proactive and integrated culture that involves proper cooperation and coordination between the various disciplines within an organisation.
• Reputation is the final harvest reaped once the customer experience cycle is over.
• Success stories of entities integrating communication at the core of their work and in their customer experience and the impact this has on their overall reputation

This year, the forum will feature a session on the mysteries of the human mind - the product of nearly half a century of research into the realities of human capabilities in influencing lifestyle, health, happiness and overall well-being.

The session presents scientific facts about the human mind, information that remains unfamiliar to many. It also reveals the impact of ideas and beliefs on people’s physical health at a cellular level and their ability to influence their day-to-day realities, as well as the substantial impact changes in beliefs can have on the overall quality of people’s lives.

Physical and mental health challenges as a result of crippling beliefs acquired through life or inherited from predecessors are also discussed. In other words, the session concludes that the keys to solving such challenges lie within the human mind and are neither subjected to external circumstances nor to coincidences.

With global academic institutions, government entities and members of communities calling for greater tolerance and cross-cultural communication, questions around the role of media, particularly audio-visual, in enriching imagination, reviving cultural curiosity, encouraging learning, reducing intercultural differences and focusing on common points of interest in our modern society have taken central stage. At the same time, visual media can negatively affect societies by focusing on the differences rather than the similarities, which can lead to great misunderstanding between cultures.

This year, the forum will devote a special session to discussing the impact of visual media in all its forms, including films, Soap Operas and TV programmes, on international public opinion. The session will also explore ways to use the various media platforms to achieve effective communication across cultures.

Session Pillars:

• The importance of mutual cultural understanding in today’s world and the role of visual media in promoting such understanding across societies
• Examples of the influence of the digital revolution, as well as cable and online TV, in prompting cross-cultural understanding
• Television and film production as a double-edged sword (the dangers of promoting stereotypes and one-sided narratives)
• Areas of cooperation among visual media corporations that can help tackle challenges associated with cross-cultural understanding around the world

Over a century ago, culture became a central tool for communication strategists around the world. Cultural initiatives became increasingly popular in reaching out to various segments within a society and to other nations around the world.

Globalisation and the elimination of geographic boundaries on social media platforms encouraged entities to communicate their messages, offer their services and strengthen their relationships with customers and followers from around the world.

This coincided with an unprecedented global rise in cultural consumption, such as music and audio-visual content, making culture, with all its tools and channels, a high-impact infrastructure ready to be integrated into communication strategies.

As a result, this year’s forum sheds light on cross-cultural communication, emphasising ways in which the “story” of any given entity, project, product, or country, can be incorporated within the cultural fabric of societies, ensuring that it thrives and spreads in an organic manner.

Key Pillars:

• Understanding the essence of cross-cultural communication: tools, platforms, opportunities and challenges
• Cross-cultural communication as a means of incorporating an organisation’s 'story' into the consciousness of communities
• Cultural communication as an engine driving economic and social prosperity and strengthening reputation
• The impact of cross-cultural communication on culture itself

Job Shadowing Programme is designed for employees and students. This training programme is implemented according to a time and target-bound plan, by a qualified working team who share their experiences and expertise with the aim of supporting work in media and administrative entities and equipping interns with the necessary knowledge through practice.

The programme helps build interns’ capabilities and prepare them for the job market. It involves practical training and is based upon viewing and application, where the intern works closely with a Sharjah Government Media Bureau expert employee and highly qualified in his/her field and is referred to as the Mentor within the organisational unit.

It is no secret that young people around the world spend most of their time on virtual platforms and social media networks. It is also no secret that this same category is the least receptive to government messaging, favouring instead the automatic exchange of ideas between peers from the same age group. Therefore, social media influencers and celebrities in the field of arts and sports have played a vital role in shaping youth’s awareness.

This is one of the main reasons behind seeing social media influencers gain prominence and emerge as major communication channels being employed by both governments and businesses to communicate with the youth.

This year, the forum will hold a special fireside chat with a number of key social media influencers and celebrities to discuss this popular phenomenon and how to make use of it both creatively and effectively in government communication strategies that foster behaviour change in societies.

Key Pillars:

• Understanding the psychology behind the ability of influencers, the talented and the artists to be close to people: credibility and trust
• Acknowledging the importance of cooperating with influencers who represent both the youth and adolescents. What are the opportunities and the challenges?
• How to properly and ethically employ influencers to spread awareness among the various groups in the society.
• Key future trends in collaborating with influencers. Sustainable relations
• Case studies: examples of global success stories in working with influencers as part of communication strategies

This platform is an initiative launched by the International Government Communication Centre (IGCC) during the 8th edition of the International Government Communication Forum (IGCF 2019) with the aim of providing knowledge and information on the various aspects of governmental communication based on research, studies, books, references and internationally documented best practices. The platform aspires to form a key reference for workers, researchers and students in the field, as well as a space for exchange of knowledge and research to ensure the development of the government communication system locally, regionally and globally.

The "Researchers" platform features several academic and knowledge activities, as well as a display of the IGCC’s latest publications, and of books on government communication issues and topics related to the IGCF theme.

Platform Objectives:

• To provide a free platform for media and communication students of UAE universities to discuss their master's theses and graduation projects on the various aspects of government communication
• To highlight graduation projects of students of the Government Communication and Social Media Professional Diploma.
• To host top academics and government communication experts at local and federal entities to discuss the different aspects of government communication and outline their institutional experience in this sector through research papers, studies and worksheets.

Government organisations eager to achieve their communication goals allocate large budgets for marketing research in order to understand their customers’ and followers’ preferences and choices.

This year, the forum will host an interactive session showcasing a live example on how public communication mechanisms can be employed to better understand the public and their aspirations, as well as to signal the expected level of transparency by government entities in their communication with their audiences.

The session will launch a direct communication channel between the public and representatives from government entities to help gather feedback on key government services and communication mechanisms that can be later considered in the development process of these entities.

The session will be moderated by the Sharjah Broadcasting Authority’s “On Air” programme, in the presence of representatives from some of Sharjah's most prominent government entities. There will be live calls from the public, who will express their views, offer their suggestions, ask questions and receive feedback directly from the relevant official. The session will be broadcast live on television, radio and social media platforms.

There have been numerous discussions in the past few years around major technological developments likely to affect how communication works and interacts with communities. However, opportunities to learn more about these technologies remain available only to a select group of people working in technology companies.

This year, the forum has dedicated a special platform to showcase models of these technologies, explain the way in which they operate, and reveal their potential so that visitors are better informed about the changes new technologies can bring, not only to the field of media and communication, but also to other areas in life.

Corporate communication is now a vital function of any organisation. It plays an important role in creating productive and collaborative work environment through internal communication, and in building good will and understanding with its external audiences.

The importance of strong communication practices is ever increasing in light of the deep transformation triggered by emerging technologies. Communication has now a broader mandate in the borderless world of internet and digital communication. The impact and role of communication is far reaching and touches all aspects of our lives and is not limited only to the immediate interests of the organisation. This new role calls for a continuous modernisation of corporate communication across all sectors.

Key Pillars:

• The concept of corporate communication and its various types, as well as its role in building a corporate identity
• The importance of technological infrastructure and its impact on corporate communication
• The contribution of modern communication technology to the development of mass communication
• The evolution of corporate communication through smart and electronic/online governments.

Block chain technology spread throughout the world in the past few years, the same way cloud technologies emerged and radically changed the face of online interaction. At the time, cloud technology prompted large corporations to act swiftly by redesigning their systems in a way that would allow for this technology to be incorporated. These corporations bought into the promise of unprecedented levels of security, transparency, privacy and speed in online transactions.

This year, the forum will host a special session with experts in the field of block chain technologies to discuss the prospects and applications of these technologies in the field of communication, customer engagement and customer relations.

Key Pillars:

• Block chain applications that can be used in the marketing and communication fields
• The benefits of this technology for both customers and organisations
• Expected challenges for organisations using this technology
• Success stories related to the application of block chain technologies for better engagement and building strong relations with the public

Workshops Topics:

• Data in Publishing and Communications
• Drone Filming
• Power of Podcasts

It has been a challenge for the traditional media practice to function in the light of technology development. Today, new methods have been applied; social media and online platforms are taking the lead. This session will explore the future of the press and modern media practices.

The Sharjah World Book Capital will be at the International Government Communication Forum 2020 celebrating the achievements of a successful year thus far as well as what is to come. Visit the stand to learn more about the projects and initiatives that were launched this year and learn about the Sharjah entities — as well as the local and international partners — that were involved in this grand project, which aims to empower the local community and develop the publishing sector through reading and knowledge.

In line with this year's emphasis on cross-cultural communication, the forum is devoting one of its sessions to brainstorming and coming up with a list of viable initiatives that can be launched both locally and regionally to promote cultural communication in the Arab world.

The session will host young people with innovative ideas in the field of cultural communication, alongside officials from key government and cultural organisations, in the presence of major regional media that can support and promote initiatives resulting from the brainstorming session.

The session will be broadcast on social media, allowing for suggestions to be made by followers using a designated hashtag. Innovative suggestions will be incorporated into the discussions with the possibility of implementing them. To wrap up, representatives from culture and media will be able to support and implement one of the proposed initiatives. Thus, IGCF will become a platform for collaboration between all sectors concerned with supporting, implementing and financing such initiatives.

Key Pillars:

• Success stories/ inspiring examples of cultural communication initiatives from around the world
• The opportunities and challenges facing cross-cultural communication in the Arab world
• The role of media in adopting and fostering initiatives pertaining to cultural communication and maximising their overall impact

In line with the event’s overall theme and vision, and its emphasis on individual and societal well-being, this year’s forum will set up a studio-style session to provide special mind and body exercises, with a focus on proper breathing techniques, under the supervision of specialised coaches. The studio will last for two days and is open for all guests visiting the forum.

The Kakuma session will share the refugees’ voices, perspectives, capacities and potential to be the drivers of their own protection strategy and to directly contribute to the development of their communities. This session shares the challenges that refugees face, including inadequate access to basic services, such as: education, health, shelter, energy. Moreover, it presents possible solutions to overcome these challenges through collective efforts, partnerships and innovation.

Participants will shed light on the Global Compact for Refugees (GCR), the multi-stakeholder KISEDP initiative for social-economic integration of refugees and such flagships projects as the CBI shelter, Turkana West University campus, set-up of sustainable agriculture and energy solutions, increased private sector participation and alignment to Government service delivery mechanisms.

In examining the relationship between communication and well-being, and the role of communication in solving challenges faced by societies, this year, the International Government Communication Forum devotes one of its brainstorming labs to investigating communication solutions that can help solve six social phenomena that negatively affect the well-being of both individuals and communities. These phenomena include divorce, unemployment, domestic violence, negative health habits, road accidents and addiction in all its forms (drug addiction, online games, social media, etc.).

Key Pillars:

• How to move from awareness communication to values communication?
• What expectations do individuals have from both government and private sectors in terms of communicating about societal topics that are considered a priority?
• Examining a few examples of local campaigns that have already been launched and gathering ideas on how they can be improved so that their messages are as close as possible to reality and with a stronger impact on society
• From individuals’ point of view, what platforms and communication channels can governments make more use of in order to better communicate societal issues?

In focusing on the key role played by government communication in spreading awareness and achieving societal well-being, the forum hosts Pulitzer Prize-winning writer and journalist Charles Duhigg to share his ideas on changing habits, one of the best-kept secrets of well-being.

The talk is based on his bestselling book “The Power of Habit”, in which he reveals an array of scientific discoveries based on hundreds of academic studies and field interviews with over 300 scientists and executives. The book also explores why habits are shaped the way they are and how they can be effectively altered.

Key Pillars:

• How habits form, from the point of view of neuroscience, and how they can be changed
• Positive habits of global successful organisations
• Changing social habits that negatively affect societal well-being
• The role of government communication in changing the habits of individuals and societies

Cross-cultural communication is a key element of this edition of the IGCF, this session comes to explore how the world views the Arab culture through the media messaging conveyed recently. Many misconceptions may have been dominant within the different cultures, what is the role of our media in correcting this image?

This platform is an initiative launched by the International Government Communication Centre (IGCC) during the 8th edition of the International Government Communication Forum (IGCF 2019) with the aim of providing knowledge and information on the various aspects of governmental communication based on research, studies, books, references and internationally documented best practices. The platform aspires to form a key reference for workers, researchers and students in the field, as well as a space for exchange of knowledge and research to ensure the development of the government communication system locally, regionally and globally.

The "Researchers" platform features several academic and knowledge activities, as well as a display of the IGCC’s latest publications, and of books on government communication issues and topics related to the IGCF theme.

Platform Objectives:

• To provide a free platform for media and communication students of UAE universities to discuss their master's theses and graduation projects on the various aspects of government communication
• To highlight graduation projects of students of the Government Communication and Social Media Professional Diploma.
• To host top academics and government communication experts at local and federal entities to discuss the different aspects of government communication and outline their institutional experience in this sector through research papers, studies and worksheets.

Government communication plays an essential role in promoting a culture of engagement with all segments of society in order to gain support for government programmes and policies. The youth, especially in the Arab world, are considered the most important segment of society as they have a key role in developing their countries and taking them to the future successfully and safely.

The technological advancement and the rapid development of communication tools have affected the ways we communicate and influence the behaviours and ideas of the youth. Thus, government communication departments are required to change their strategies and tools to ensure an open, transparent and continuous dialogue with the youth.

Effective and direct communication with the youth helps governments to learn about their aspirations and ideas and ensure the official discourse is well suited for a better and more positive engagement that will serve the public’s interest.

Key Pillars:

• Discuss the nature of government communication campaigns and key messages that the youth can engage with
• Highlight the role of government communication in supporting and stimulating the aspirations of the youth
• Explore Ideas for communication campaigns and initiatives across the Arab world to prepare the youth for the future job market

It is no secret that young people around the world spend most of their time on virtual platforms and social media networks. It is also no secret that this same category is the least receptive to government messaging, favouring instead the automatic exchange of ideas between peers from the same age group. Therefore, social media influencers and celebrities in the field of arts and sports have played a vital role in shaping youth’s awareness.

This is one of the main reasons behind seeing social media influencers gain prominence and emerge as major communication channels being employed by both governments and businesses to communicate with the youth.

This year, the forum will hold a special fireside chat with a number of key social media influencers and celebrities to discuss this popular phenomenon and how to make use of it both creatively and effectively in government communication strategies that foster behaviour change in societies.

Key Pillars:

• Understanding the psychology behind the ability of influencers, the talented and the artists to be close to people: credibility and trust
• Acknowledging the importance of cooperating with influencers who represent both the youth and adolescents. What are the opportunities and the challenges?
• How to properly and ethically employ influencers to spread awareness among the various groups in the society.
• Key future trends in collaborating with influencers. Sustainable relations
• Case studies: examples of global success stories in working with influencers as part of communication strategies

Job Shadowing Programme is designed for employees and students. This training programme is implemented, according to a time and target-bound plan, by a qualified working team who share their experiences and expertise with the aim of supporting work in media and administrative entities and equipping interns with the necessary knowledge through practice.

The programme helps build interns’ capabilities and prepare them for the job market. It involves practical training and is based upon viewing and application, where the intern works closely with a Sharjah Government Media Bureau expert employee and highly qualified in his/her field and is referred to as the Mentor within the organisational unit.

Government organisations eager to achieve their communication goals allocate large budgets for marketing research in order to understand their customers’ and followers’ preferences and choices.

This year, the forum will host an interactive session showcasing a live example on how public communication mechanisms can be employed to better understand the public and their aspirations, as well as to signal the expected level of transparency by government entities in their communication with their audiences.

The session will launch a direct communication channel between the public and representatives from government entities to help gather feedback on key government services and communication mechanisms that can be later considered in the development process of these entities.

The session will be moderated by the Sharjah Broadcasting Authority’s “On Air” programme, in the presence of representatives from some of Sharjah's most prominent government entities. There will be live calls from the public, who will express their views, offer their suggestions, ask questions and receive feedback directly from the relevant official. The session will be broadcast live on television, radio and social media platforms.

Despite the rapid developments in corporate communication capacities both locally and regionally, organisations, particularly in the government sector, still face challenges related to translating communication vision and strategic objectives into the day-to-day practice of staff who present the first point of contact with customers.

The actual fruit of setting strategic goals and launching communication initiatives through traditional and social media platforms cannot be reaped unless first point of contact staff are educated about the organisation’s communication vision and strategy.

With that in mind, this year’s event will dedicate a key session to discussing the importance of incorporating communication skills within training agendas and performance indicators for all employees in the organisation. This will help ensure that the whole organisation shares one identity and speaks with a unified voice, and that staff are turned into active ambassadors of the given entity.

Key Pillars:

• The importance of educating all departments about the organisation’s communication principles
• Sharing case studies and best communication training practices that involve customer service staff to encourage a more effective corporate communication
• Educating staff on the importance of direct engagement with partners and stakeholders. Developing human communication skills and offering sensitivity training
• Demonstrating the true value of effective communication with external audiences in order to gain support and build cooperation among different departments
• Exploring the meaning of “Customer Intimacy”. What are the different forms of loyalties between government entities, partners and target audiences?

Open and direct communication between the government and the people can happen in many ways and in different levels, this time, media officials are meeting the students to hear directly from them. This meeting aims to be an opportunity for a continues collaboration that contributes in building a stronger communication tool that leads to better decisions enhancing future educational approaches and methods.

There have been numerous discussions in the past few years around major technological developments likely to affect how communication works and interacts with communities. However, opportunities to learn more about these technologies remain available only to a select group of people working in technology companies.

This year, the forum has dedicated a special platform to showcase models of these technologies, explain the way in which they operate, and reveal their potential so that visitors are better informed about the changes new technologies can bring, not only to the field of media and communication, but also to other areas in life.

During last year’s forum, experts and participants all agreed that communication teams must prepare for the future of technological integration with the arrival of the Fourth Industrial Revolution. Based on this, this year’s event will dedicate a session to examining modern technologies and machines, not only as an important resource, but also as a fundamental empowering tool used as an integral part of communication mission without losing the essence and purpose behind the act of communicating, i.e. the human being.

Key Pillars:

• What are the technical capabilities that must be developed in government communication teams?
• Which human qualities and skills need to be preserved and enhanced in order to maintain real communication that reflects the needs of humans?
• What changes are expected to occur in the organisational structure of communication teams?
• The British experience in adopting advanced technologies in the field of communication and in preparing for the Age of Machine Learning

Workshops Topics:

• Data in Publishing and Communications
• Drone Filming
• Power of Podcasts

The Sharjah World Book Capital will be at the International Government Communication Forum 2020 celebrating the achievements of a successful year thus far as well as what is to come. Visit the stand to learn more about the projects and initiatives that were launched this year and learn about the Sharjah entities — as well as the local and international partners — that were involved in this grand project, which aims to empower the local community and develop the publishing sector through reading and knowledge.

In line with the event’s overall theme and vision, and its emphasis on individual and societal well-being, this year’s forum will set up a studio-style session to provide special mind and body exercises, with a focus on proper breathing techniques, under the supervision of specialised coaches. The studio will be open during the two days welcoming all guests visiting the forum.

This platform is a space for sharing knowledge that was gained through life experiences, which led to exceptional success stories. It is an opportunity for the audience to have an open conversation with major influencers who have made great achievements in life, after looking in depth to the secrets behind their accomplishments.

Prior to examining physical, mental and financial well-being of both individuals and communities, it is important to ensure that the safety and sustainability of life on this planet are preserved. This has become a very challenging matter given the dangerous status our climate has been faced with in recent years.

Thus, a Q&A session is held between local government officials in the field of environmental science and representatives from the community who are interested in climate change.

Participants are asked to discuss strategies that address climate change and associated risks, as well as the role of government in educating the public (both corporations and individuals) on the current dangers pertaining to this phenomenon. Discussions will also involve ways in which people can change their daily habits to support the climate and environmental agendas, as well as the sustainability and longevity of life on the planet for future generations.

Key Pillars:

• How serious is the environmental situation today? Shocking figures from recent studies on the negative effects human practices have on nature and where this will lead us (excessive consumption of water, heat emission from fuels, deforestation for livestock and poultry, etc.)
• Can individuals really make a difference through changing their daily habits/practices? (Projections)
• Examples of inspiring environmental initiatives launched by personally motivated individuals
• Innovative communication and collaboration formats that need to be adopted with individuals and corporations alike in order to address these risks

Key Objectives:

• Develop the skills of participants in creating distinguished government communication programmes and activities
• Develop the skills of drafting impactful government communication messages

Key Pillars:

• Introducing participants to the tools and methods of analysing data related to government surveys and opinion polls
• Providing participants with the skills needed to manage statistics in the field of data analysis

Government communication plays an essential role in promoting a culture of engagement with all segments of society in order to gain support for government programmes and policies. The youth, especially in the Arab world, are considered the most important segment of society as they have a key role in developing their countries and taking them to the future successfully and safely.

The technological advancement and the rapid development of communication tools have affected the ways we communicate and influence the behaviours and ideas of the youth. Thus, government communication departments are required to change their strategies and tools to ensure an open, transparent and continuous dialogue with the youth.

Effective and direct communication with the youth helps governments to learn about their aspirations and ideas and ensure the official discourse is well suited for a better and more positive engagement that will serve the public’s interest.

Key Pillars:

• Discuss the nature of government communication campaigns and key messages that the youth can engage with
• Highlight the role of government communication in supporting and stimulating the aspirations of the youth
• Explore ideas for communication campaigns and initiatives across the Arab world to prepare the youth for the future job market

In line with the forum’s emphasis on fostering a culture of engagement, a training session is held to tackle an important technical and practical aspect of communication, i.e. the science of handling data.

A government-public engagement that is based on a deep understanding of customer experience-not only in communication but also with services provided- will lead to significant improvements in communication efficiency and have a positive effect on customer satisfaction, perception and public image.

IGCF will therefore hold this training workshop to shed light on how to collect and analyse data pertaining to customers’ experience, their various opinions and tone of comments, while highlighting the need to coordinate internally within the same entities. This will enable organisations to anticipate and manage public expectations, respond to their requests and inquiries, and maintain a close and interactive relationship with them.

Key Pillars:

• Discussing innovative ways in finding opportunities buried in piles of data
• Avoiding negative impact stemming from “Instant Feedback Loops” on social media platforms
• The need to re-examine processes, procedures and services in ways that place communication at the forefront of strategies in order for organisations to better understand their stakeholders
• The role of communication, as a channel for innovation and instant development of services, in providing better services

Key Pillars:

• Introduce participants to information verification methods
• Showcase features of fabricated fake news
• Develop participants’ skills in detecting and dealing with fake news

Key Pillars:

• Introduce participants to government initiatives and how to promote them
• Develop the skills of preparing and implementing government initiatives in the field of sustainability

Each year, the International Government Communication Forum focuses on offering visitors and participants innovative ideas and practical skills to benefit them and their line of work. To this end, a training session is held to discuss the various ways initiatives and government marketing campaigns can be promoted on social media platforms. The session will touch upon ways to boost the number of followers in an era where social media platforms reign as a major communication channel for government entities.

Also, to be discussed are global best practices, especially ones in the field of digital marketing, alongside innovative ideas for the type of interactive content that can help maximise growth on different social media platforms. The session will also highlight the proper size, time and tonality of engagement with the online audience, while respecting corporate identity and digital media laws. Deciding on the feasibility of investing resources in promoting government strategies on social media through monitoring performance and measuring impact is another topic on the session’s agenda.

Key Pillars:

• Highlighting proactive mechanisms to promote initiatives, services and campaigns
• Discussing the secrets of marketing and gaining new followers through publishing innovative and engaging content, using no or minimum budget
• Sharing the tactics of instilling corporate identity and building trust in the hearts and minds of followers on social media platforms
• Measuring the impact of promotional campaigns and initiatives on social media platforms