Partner Categories | Award Categories | Sharjah Government Communication Award | Events | International Government Communication Centre

Partner Categories

  • Best Youth-Targeted Government Communication – Arab World

    The category is aimed at young people and governmental, quasi-governmental or non-government organisations. with the award category being split into two separate awards:

    • Best Youth Initiative in Government Communication: The award aims to promote the role of young people in the programmes and service of government communication through individual or collective initiatives at organisations by people between the ages of 18 and 40.
    • Best Initiative for Influencing Future Generations: This award is given to an entity that plays an active part in initiatives and activities based on the goals of government communication, and that is involved in educating future generations about, and engaging them in, critical issues.

    General Criteria:

    • The initiatives and activities originate from the specific countries' visions and have clearly-defined stages.
    • They are based on plans and goals originating from government communication strategies and have set time-frames.
    • The initiative is implemented at both organisational and societal levels.
    • Young people of both sexes are targeted through the initiative using approaches based on discussion and persuasion.
    • The initiative is original and has tangible and measurable results.
    • The initiative uses novel methods and a diverse range of social media.

    Evaluation:

    • Vision: Clarity of strategy and goals, and their consistency with the government communication fields and the country's plans. (15 marks)
    • Implementation Mechanism: Implementing the initiative and activities within the rules and parameters of government communication campaigns while respecting the nature of young people and presenting the content in an engaging way. (20 marks)
    • Impact: The results of the initiative and its influence on social development, and the use of measurement and monitoring tools to establish this. (25 marks)
    • Tools: How well means of communication are used for interacting with the initiative. (20 marks)
    • Innovation: Proposing a new and creative idea that meets the aspirations of young people. (20 marks)
  • The Programme with the Greatest Influence on Social Responsibility – Global

    This category is open to both government and private entities. The award is to be given to an organisation that has contributed the most to promoting the aims of government communication by achieving a positive public impact through a campaign or initiative which has created tangible results in sustainable development in the domestic or global community for the improvement of people's standard of living.

    Nominees are to be selected in partnership with global media analysis and intelligence organisation, CARMA.

    General Criteria:

    • A clear and dynamic strategy based on government communication.
    • The launching of sustainable programmes and initiatives without any profit-related goals.
    • Building bridges of communication with the public and encouraging interaction and dialogue among individuals to consult on the project’s priorities.
    • The psychological and social characteristics of individuals are taken into account.
    • The adopting of an integrated management approach for the campaign or initiative based on studying the needs of society.
    • Working to promote effective communication as part of routine work and day-to-day activity.
    • The use of accurate, independent information that may change the life or plans of a future individual.

    Evaluation:

    • Methodology: Clarity of the goals and general vision of the strategy based on the needs of communities, and pursuing effective methods of communication in their implementation. (20 marks)
    • Measurement: Statistics illustrating the programme's impact on the lives of individuals and its positive results on society. (30 marks)
    • Tools: The use of modern means of communication, media and technology to serve the goals. (25 marks)
    • Innovation: Developing novel approaches in the community-based programmes that bring about speed and efficiency. (25 marks)
  • Best Economic Organisation Supporting Emerging Projects – Global

    This award is given to quasi-governmental or private organisations that support talented and creative people in the fields of business, technology, art, media, literature, drama and cinema who are part of emerging projects that support the goals of government communication and have an influence on future generations. It is awarded in partnership with the Sharjah Chamber of Commerce and Industry.

    General Criteria:

    • Clear standards and goals for selecting projects according to the needs of government communication.
    • The supporting organisation does not hold a monopoly over the initiative or project.
    • The organisation's support of young people by providing dedicated training courses and using innovative methods.
    • Demonstration of the stages for the development of the initiative or project.
    • Measuring the effectiveness of the project and its impact on supporting government communication.

    Evaluation:

    • Support: Clarity of the organisation's conditions and the simplicity of its procedures for supporting the project's implementation. (20 marks)
    • Measurement: Statistics of the number of projects supported by the organisation. (30 marks)
    • Feasibility: Illustration of the projects' content, the extent of their support for future generations, their social significance, and impact on government communication. (25 marks)
    • Innovation: Adopting projects with new ideas that use modern means of research and technology. (25 marks)
  • Best Photo in Government Communication – Global

    This award is for a photograph taken by a member of the public. It must have had a positive response that advanced a public cause and led to improved communication between the authorities and society. The winner is to be chosen in partnership with Xposure International Photography Festival.

    General Criteria:

    • Government officials' acceptance of the photo.
    • The impact is the primary factor; the photo does not have to be of a professional standard.
    • The photo does not violate other people's privacy, and its owner has not objected to publication.
    • The photo has been shared widely and has received a large amount of public engagement.

    Evaluation:

    • Impact: The impact achieved by the photo and its acknowledgement by the authorities. (40 marks)
    • Spread: The public's engagement with the photo and its circulation. (30 marks)
    • Content: The human dimension of the photo and the service it provided for societal issues. (30 marks)
  • Best Innovations in Government Communication – Global

    The award category is presented in partnership with 01Gov, the first Arab platform for government innovation, and is split into two awards aimed at both government organisations and private entities:

    • Best Innovation in Government Communication: Awarded for an innovation that supports government communication strategies and goals by building institutional capabilities and expertise to accommodate sudden changes and model future scenarios. Such an innovation must have been able to propose solutions for dealing with the challenges based on the need and values of the surrounding environment as well as achieving the public's aspirations in terms of communication. The winner is chosen by a judging committee.
    • Best Challenge for the Future in Government Communication: The award is claimed by participants of a workshop at the International Government Communication Forum in partnership with MIT Computer Science and Artificial Intelligence Laboratory. The workshop is focussed on “Artificial Intelligence and Designing the Future" through the use of coding. The outcome of the workshop is centred around innovations that integrate humans and machines based on the future prospects for coding trends.

    General Criteria:

    • Basing the innovation on the goals of government communication and working on the principle of cooperation and integration between humans and machines.
    • Applying skills and expertise of the "Government of the Future" and consolidating a culture of innovation in the government work environment.
    • Proposing innovative ideas and solutions that achieve the organisation's aims.
    • The ability to prevent misinformation.
    • Adopting practices that use modern technology and artificial intelligence.
    • Developing government services, performance management and foresight.

    Evaluation:

    • Vision: Adopting government communication strategies in developing and implementing the innovation. (25 marks)
    • Measurement: Statistics illustrating the impact of the innovation on developing the work environment, solving problems and saving time and effort. (25 marks)
    • Tools: Applying the skills and knowledge of the future, using technology, and harnessing media and communication to achieve its goals. (25 marks)
    • Sustainability: The idea behind the innovation, and its implementation, is capable of being extrapolated and developed to achieve cooperation between humans and machines in a way that is compatible with future governments. (25 marks)
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