This award is given to quasi-governmental or private organisations that support talented and creative people in the fields of business, technology, art, media, literature, drama and cinema who are part of emerging projects that support the goals of government communication and have an influence on future generations. It is awarded in partnership with the Sharjah Chamber of Commerce and Industry.
General Criteria:
- Clear standards and goals for selecting projects according to the needs of government communication.
- The supporting organisation does not hold a monopoly over the initiative or project.
- The organisation's support of young people by providing dedicated training courses and using innovative methods.
- Demonstration of the stages for the development of the initiative or project.
- Measuring the effectiveness of the project and its impact on supporting government communication.
Evaluation:
- Support: Clarity of the organisation's conditions and the simplicity of its procedures for supporting the project's implementation. (20 marks)
- Measurement: Statistics of the number of projects supported by the organisation. (30 marks)
- Feasibility: Illustration of the projects' content, the extent of their support for future generations, their social significance, and impact on government communication. (25 marks)
- Innovation: Adopting projects with new ideas that use modern means of research and technology. (25 marks)