The nominees and winners in this category are to be chosen by a judging committee, with the award to be given to governmental, quasi-governmental or private entities, and divided into two separate awards:
- Best Media Content (TV show, radio show or podcast): This award is given to an organisation that has had a positive impact on social awareness around critical issues, using new media technology to do so and using the government communication vision to achieve its goals.
- Best Dramatic Work: This award is given to an organisation that produces and presents works of art that carry a serious message to raise awareness about societal issues. The nominees and winners will be chosen by a judging committee.
General Criteria:
- The content should deal with an important issue of interest to society and promote the goals of government communication.
- The content should respect societal and cognitive values.
- The issue should be treated with professionalism, devoid of any superficiality, and in a way that does not preach so as to avoid alienating the audience.
- Successfully achieving both high audience ratings and a social impact.
- Achieving audience ratings and having a social impact.
Evaluation:
- Message: Communicating the idea to the audience using media-based methods consistent with the goals of government communication. (20 marks)
- Measurement: Drawing on statistics that show the public's interest in the content and its impact on them. (30 marks)
- Quality: Treating the issue via the use of modern technology and producing high-quality, engaging content. (20 marks)
- Innovation: Using professional and technical approaches based on creative methods of communication. (30 marks)