Judge Categories

• Best Integration of Sports in Communication - (Governmental, semi-governmental and private sector)

  Sport, both in its individual or collective forms, is a powerful means of communication that can have a significant impact on public awareness. Local events and international competitions provide opportunities for countries and societies to displaytheir achievements, values, and cultural and civilizational levels to the public. Through direct interaction with audiences, sports can serve as a platform for promoting mutual understanding and cooperation among nations. Awarded to a government, semi-government or private entity that invested in sports or supported local and global issues, such as delivering positive messages beneficial to societies and nations or investing in sports to address youth and promote healthy lifestyles and positive values

  Application should include:

  • A brief analysis of sports' role as an effective communication and outreach tool
  • Defined goals
  • Strategy utilised to convey messages
  • Execution plan
  • Tools for tracking the plan's progress
  • Tools for measuring results
  • General impact

  Required documents:

  • Infographic
  • Introductory film

  Applications will be evaluated on the following criteria:

  • Idea - 15%
  • Strategy - 20%
  • Execution - 35%
  • Results - 30%

  Factors that qualify the submission for this award category:

  • Origins of the idea
  • Reason for the strategy chose
  • The specific tools and platforms and the reasons for choosing them
  • The effectiveness of communication and evaluation tools used

• Best Positive Social Impact Driver - (Individuals)

  The award category recognises individuals who have made a significant impact on society by playing a social role that has directly impacted a large group of people, inspiring them to take positive actions. It is open to social figures, community leaders and social media influencers who have leveraged their popularity to engage in effective communication, implemented impactful campaigns, or participated in initiatives that have brought about notable social, developmental, or cultural changes.

  Application should include:

  • Brief about the influential personality and their area of work
  • Overview of the personality's initiatives and their relationship with the audience
  • Scope of the personality's initiatives and their impact
  • Impact and measurement tools

  If the influential personality is a social media influencer:

  • Brief about the personality and the nature of the content they post on social media platforms
  • Brief about the campaign or communication practices
  • Defined objectives
  • Adopted strategy
  • Plan and implementation tools
  • Adapting language and messages to the targeted audience
  • Impact measurement tools
  • Results

  Required documents:

  • Infographic
  • Introductory film of the entity

  Applications will be evaluated on the following criteria:

  • Idea - 15%
  • Strategy - 20%
  • Execution - 35%
  • Results - 30%

  Factors that qualify the submission for this award category:

  • Origins of the idea
  • Reasons for the strategy chosen
  • The specific tools and platforms and the reasons for choosing them
  • The effectiveness of communication and evaluation tools used