The award recognises the best communication strategy utilising media and artistic content to deliver positive social messages in two categories, addressing vital social, economic, and cultural issues through research, analysis, and guidance. This includes television and radio programmes, dramas, entertainment, and podcasts. The communication strategy should have measurable impacts that can be highlighted and evaluated.
1. Best Visual Content for Traditional and New Media:The award is given to an entity that has positively impacted societal awareness of vital issues, using new media technologies and employing the government's communication vision to achieve its goals.
2. Best Drama Work: The award is given to an entity that produces and presents artistic works with serious content in raising awareness of societal issues.
Application should include:
- Overview of the research upon which the strategy is based
- Mechanisms for integrating media content with communication messages
- Strategy and goals set
- Central issues addressed
- Measurement and evaluation tools
- Results
Evaluation:
- Idea - 15%
- Strategy - 20%
- Execution - 35%
- Results - 30%
Factors that qualify my submission for this award category:
- Origins of the idea.
- Reasons for the strategy chosen
- The specific tools and platforms and the reasons for choosing them
- The effectiveness of communication and evaluation tools used