The award targets government, semi-government and private entities that employ government communication tools, methods and objectives in understanding and supporting the vital and invisible roles played by women in the business and enterprise environment.
It seeks to highlight women's economic rights and enhance their social and political opportunities through programmes and initiatives that highlight and stimulate their various forms of work in practice, and work to activate their leadership and societal role.
- Relying on government communication mechanisms to highlight the economic role of women and their work in this area.
- Supporting women's organisations and promoting the concept of women's active participation and leadership.
- Work on plans to build productive and leadership skills for women.
- Helping women claim their economic rights.
- Facilitating the active participation of women in setting economic policies.
- Dissemination of knowledge to assist women in the sustainable access of women to the labour market.
- Building partnerships with organisations and institutions that support the role of women economically.
- Strategy: Plans and programmes for the initiative or project to empower women economically (10 marks).
- Tools: Implementation mechanisms, technology use, and government communication methods to achieve the initiative's goals. (20 marks)
- Measurement: A statistic of the number of beneficiaries of the programme, the organisations and entities supporting it. (30 marks)
- Feasibility: The impact of the initiative or project on social change and support for future generations. (20 marks)
- Innovation: The initiative or project is based on new ideas that employ modern technology, media, and social media platforms. (20 marks)